Nurturing gratitude, optimism and self-love.

we're on a mission to make the world a happier and optimistic place. Our aim is to create products and experiences that uplift people physically, mentally and spiritually ━ through the reminders they spark. 

community blog

Beautiful Patience

Beautiful Patience

Chaimaa El takes us through the concept of 'Sabr'. What does it mean to have Beautiful patience and how can having patience enrich our lives? Chaim...

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God-Consciousness

God-Consciousness

Chaimaa El takes us through the concept of 'Taqwa' and how one can navigate through life with a constant God-conciousness. Chaimaa is a Graduate in...

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